Sometimes it’s even hard to fulfill the daily campaign budget if the audience is narrow like specific job titles. Marketers can send 100% delivered message ads starting at 15 cents per message. This might be because the formats are fairly new. Compared to sponsored content, the prices are fairly new. Marketers only “send” a conversation when a user logs into the platform. Additionally, LinkedIn guarantees the delivery. Especially, the engagement is very high due to the fact that they are less crowded formats. It’s a very direct approach that can be very effective. Sponsored Messages : message and conversation ads are sponsored messages in the inbox of the user.All three formats are great but usually, carousel and video ads have a higher engagement. You will need to grab the user’s attention in the very first seconds to stop her from scrolling and look at your content.
Sponsored Content in-feed ads: Single Image, Carousel Image, and Video ads are sponsored posts appearing in the news feed.So when should you choose which LinkedIn ad format? If you have the means to create content specific to LinkedIn’s format, I’m sure you don’t need this blog post. This is just personal preference and I’m sure they have advantages, too, but I rely on the remaining six formats.įirst and foremost the ad format should follow the content, not the other way around. To make it shorter, I don’t suggest using the text and spotlight ads.
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